Our water-based pomades are known for its smooth and creamy consistency. It glides effortlessly through the hair, making it easy to apply and distribute evenly. This type of pomade offers a strong hold, making it ideal for sleek, classic hairstyles such as pompadours and slick-backs. Moreover, it maintains a glossy finish, giving your hair a polished look throughout the day.

On the other hand, our water-based clay pomades have a thicker and more textured consistency. We use Bentonite clay, which provides a matte/natural finish and a pliable hold. This makes water-based clay pomade perfect for achieving textured and messy hairstyles, like modern quiffs and messy crops, without leaving a greasy residue.

One of the most significant differences between the two types of products lies in their shine factor. Our water-based pomades deliver a high shine, making it suitable for those who prefer a more polished appearance. The reflective quality of this product enhances the hair's natural luster and gives it a sleek, groomed finish.

Our water-based clay pomade, on the other hand, offers a low shine finish that appears as a natural shine. It provides a natural, matte appearance that gives the illusion of effortlessly styled hair. If you prefer a more relaxed and casual look, a water-based clay pomade is your best bet.

When it comes to hold strength, both water-based pomade and water-based clay pomade have their unique advantages. Water-based pomade offers a strong hold that keeps your hair in place all day, making it suitable for hairstyles requiring firm control. It is particularly effective for taming unruly hair and creating well-defined looks.

Meanwhile, water-based clay pomade offers a more flexible hold, allowing for easy restyling throughout the day. This feature is beneficial for those who like to change their hairstyle without having to apply additional product. The lightweight nature of clay pomade makes it suitable for fine hair, preventing any unnecessary weighing down.

Both water-based pomade and water-based clay pomade have an advantage in this aspect over oil-based counterparts. As the names suggest, these products are water-soluble, making them easy to wash out with a quality shampoo. Unlike our oil-based pomade, which can require several washes to fully remove, our water-based options rinse off effortlessly, leaving no residue behind.

Choosing the right pomade depends on your hair type and the desired look. Water-based pomade is well-suited for thick, coarse, or curly hair types, as it provides strong hold and tames unruly strands. It also works well for those seeking a classic, shiny finish.

Water-based clay pomade, on the other hand, is more appropriate for medium to fine hair, thanks to its lightweight nature. It is especially effective for creating textured styles and works wonders for individuals with oily hair, as the matte finish helps control excess oil.

In conclusion, both our water-based pomade and water-based clay pomade have their merits and can enhance your hairstyle significantly. Consider your hair type, desired finish, and styling needs before making your selection. Whether you opt for the classic, glossy look of water-based pomade or the effortlessly cool texture of water-based clay pomade, you'll undoubtedly reach a swell look. Happy styling!